In order to grab and keep the attention of those browsing the internet today, you must implement a combination of aesthetically pleasing format with engaging information. A good website goes beyond providing readers with something they need, it also offers incentives for them to return. Below is a short list of some of the most important elements a website should have.
Consistent Theme. Perhaps nothing is more disconcerting to a reader than the jarring discord brought about by a random and eclectic theme on a site or a single page. It’s normal for the layout to vary from page to page, but a good theme is more than just the layout and basic elements incorporated into an off-the-shelf theme that is loaded onto an CMS. It incorporates a consistent use of colors and tones, as well as fonts, style of images and icons, application of movement (such as animations), and application of contrast so that attention is drawn to important aspects rather than serving as a distraction.
Color Scheme. Entire books are dedicated to color schemes and the nuance behind color. All that is a bit beyond the scope of this article. For now suffice it to say that color is more than just a preference, it can put the reader at ease or make them uncomfortable. It can incite emotion and influence behavior. It is worth the time and energy to learn the basic psychological impacts of color and understand how you want it to influence your reader.
Font Use. Different font styles can be paired and contrasted for effect. However, similar to the idea of limiting the number of different colors on a page, you should limit the types of fonts to aid in readability. Usually the main content of websites are in what’s called a sans-serif, because these types of fonts are clean and easier to read in smaller sizes. Conversely headlines, quotes and attention grabbing texts in large fonts are often serifs or italicized serifs.
Further, consideration should be made on the size of the font; insure there is enough breathing room (kerning) in large blocks of text to make it more readable.
Usability. Insure that your site is clean, free of excess clutter, easy to navigate, has minimal load time and provides visitors with an array of useful resources and information.
Clear Calls to Action and Contact Info. You can have the best site, but if people don’t see how to contact you, or understand what you want them to do on a page, your site will not serve it’s purpose. A good design starts with the designer understanding the purpose of the page; what action the reader is supposed to take; and from there puts that element of the design front and center, set of in a contrasting color, so that it’s easily found and acted upon.
At the dawn of the internet, conventional writing was simply ported over to html pages; then, as time went on, writing grew and produced different forms and styles. Conventional writing gave way to creating website content and including all the various types of media and design elements of today’s fashionable sites.
If you want to your words to be a hit, your design has to have these online writing fundamentals:
1. Readability. Tolerance – that’s what most visitors do not possess. Thus, you have to instantly give them the information they were looking for. Making sure that your font size and color will add to its readability.
2. Significance. Your content must be related to your site’s goal. Or, the content should not be there. To determine whether it is appropriate, ask yourself if it is related to the subject or the website’s theme. Is it important to your objective? If it is then, do not forget to incorporate it.
3. Error-free. Writing errors and descriptive errors can be ruinous. They can destroy the visitor’s reading adventure or worse, destroy the site’s trustworthiness. Furthermore, you have to read, read, edit and edit more.
4. Scanability. Scanning is another big problem because online readers favor scanning. To make it clearer for them, insert bullets, numbering, and letters to create an outlined look. Use regular paragraph breaks to make the eyes rest at every opportunity. Subtopics can also be used for consolidation of ideas.
5. Character. Every home page must be differentiated from all other. It must radiate a personality that gives the reader the chance to get to know you or your company.
6. Composition with the web design. The overall website subject and the website design must be in agreement with each other. This obligation lies on both the designer and the writer. They should work jointly together to accomplish the goal of the site. Images must be included that augment the meaning of the text, and visually break up large chunks of text into more bit-sized pieces.
7. Consistency. The tone, terms, and style must be consistent everywhere on every web page. Disparities confuse and disorient the reader.