Marketing Pitfalls to Avoid

This is from Seattle SEO Pros.

Today I want to go through the 5 deadly sins in network marketing.

Seattle Digital MarketingNumber 1: stealing somebody else’s distributor. A prospect comes to your meeting. They were sent by somebody else and you go, “Well, you could work with me if you wanted to,” and you kind of slyly end up with that distributor in your organization. Or you take somebody who’s happy where they are somewhere else in the organization, you say, “Well, why don’t you sign up your wife or your brother, your child or whatever and just come build with me?” Stealing somebody else’s person, it’s something that will absolutely crush your credibility. It’s hurt me. I’ve fallen susceptible to it a few times in my career and I wish I hadn’t done it. Every single time, everybody loses, every single time. You can rationalize anything. Somebody comes to the meeting and that person, they hate that person that sent them to the meeting. Well, you feel like you’re in a tough spot, but really, that’s not your prospect. So don’t do it. It’s not worth it.

Next is Deadly Sin #2. This one’s a big one. Sleeping around in your company. Whether your single, whether you’re married, going and finding some attractive person at the convention, finding some person in your organization and deciding that, “You know, hey, that would be fun. That would be interesting.” It will crush and organization. It will crush an organization. Whether you’re single or you’re married, if you sleep around inside of the organization, it’s an absolute deadly sin.

Number 3: the public drunk or the addict. The person who is engaging in inappropriate behavior publicly. What you do publicly, that’s up to you. It’s still going to be an issue, of course, but if you get drunk at the company convention, if you are an addict at the company convention, if you are engaging in inappropriate behavior in front of the organization, I promise you, it’s going to be an organization killer. No one’s going to follow you if you engage in that behavior.

Number 4: hogging the stage. Saying, “Well, you know what? I’m so good at this that I need to be the one that’s doing all of the presentations. It’s a deadly sin because our goal is to learn it, number 1, teach it, number 2, teach people to teach it, number 3. If you’re on the stage all the time, that means you’re not developing leaders. If you don’t develop leaders, that means you don’t have duplication. You don’t really have residual income. You just have a different kind of job than you had before. Hogging the stage, #9.

Number 5, which I call the success coma. The success coma. Here’s what that is, because I’ve been in it several times in my career. You have a certain level of success, you get to a certain rank, and you go into this kind of a coma. What do I mean by coma? You’re still going to the meetings, you’re going through the motions, but you’re kind of like a zombie. You’re not passionate anymore, you’ve lost the drive, you’ve lost the push, you’re not really recruiting. You’re telling people to recruit. You’re not really building. You’re telling people to build. You’re still there, you’re still going through, you’re still saying all the right things. You’re just not leading anymore. You’re coasting. You’re reeling in a success coma and you need to snap out of it. Once you snap out of it, you’re going to go, “Oh my gosh, I can’t believe I was in that success coma for that long. Wow, the time that I wasted.”

Let me recap all 5. #1: stealing somebody else’s distributor. #2: sleeping around in your company. #3: the public drunk or the addict or engaging in inappropriate behavior. #4: hogging the stage. #5: the success coma.

After 25 plus years in this profession, I’ve seen all of these things. I’ve seen what they do to organizations. What I would tell you more than anything else, just look for these, see if any of them struck a nerve. If any of them struck a nerve for you, use that to be able to create a better game plan for the next year. Use that to say, “Okay, I’m going to get away from that bad habit and I’m going to engage in this new, good habit. I’m going to replace that bad habit with a good habit. I’m going to change. I’m going to get better. I’m going to make this next year my best year of my life.”

I hope that’s been valuable to you. Ladies and gentlemen, my wish for all of you is that you decide to become a network marketing professional, you decide to go pro, because it is a stone cold fact that we have a better way. Now let’s go tell the world. Everybody have a great day and I’ll see you tomorrow. Take care.